Mavic established itself in
the cycling market by introducing alloy rims to the racing
peleton (when everyone was still using wooden rims). Their
fierce competitiveness has kept Mavic on top of the cycling
world. Mavic has been responsible for many innovations.
Mavic made clincher rims the norm when tubular's were
the only rim racers would use. They welded and machined
braking tracks along producing alloy spoked wheels. This
highly innovative company has brought us the Helium (which
started the propiotary wheel craze).
