Mavic Bicycle Rims

Mavic established itself in the cycling market by introducing alloy rims to the racing peleton (when everyone was still using wooden rims). Their fierce competitiveness has kept Mavic on top of the cycling world. Mavic has been responsible for many innovations. Mavic made clincher rims the norm when tubular's were the only rim racers would use. They welded and machined braking tracks along with producing alloy spoked wheels. This highly innovative company has brought us the Helium (which started the proprietary wheel craze).

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