I buy most everything online these days. There are a few online stores that 'do it right' - like Amazon, ModernBike - and I have found another one - ProWheelBuilder.com. I am a rather hard core 'recreational' rider - centuries and work commuter (36 miles per day) and have been riding my carbon fiber geared bike now for the past 6 or 7 years. I traded a friend a pair of pedals for an old Raleigh chromoly steel frame and thought I would jump into building up a commuter single speed bike. I also thought while at it, why not build my first set of wheels. I didn't know what I was doing - still learning every day - and have spent more time on Sheldon Brown's website than I have with my wife the past 6 months. With enough knowledge to be dangerous, I started dealing with ProWheelBuilder. I had lots of questions and was and continue to be very impressed with the patience shown me by both Debra and Richard Craig - the owners. They are responsive to email and phone questions and concerns, they are honest and they possess just enough of a sense of humor to get through it all. I made some mistakes in my initial ordering and Richard came through with another solution for me very professionally and to my complete satisfaction. I love this site and have had so much fun putting this bike together - I know I will be building another and another and I will buy all my wheel stuff from ProWheelBuilders. I highly recommend these guys. Thanks Richard and Debra and keep up the excellent work and customer service!!!